Sunday, 18 January 2009

Reviewing the Past: BOMBASTIC BURBERRY SS/08

Burberry, the diamond in English Fashion’s crown, has managed to reinvent itself once more. Founded in 1856, the brand has a strong military history (Burberry supplied the trench coats that were actually used in the First World War). Under the guidance of Christopher Bailey, a Royal College of Art graduate, the brand has been transformed from boring check patterns to crazily studded, incredibly textured materials.

Both the men’s and womenswear Prorsum collections are impressive, to say the least. This season’s Burberry babe is essentially a mixture of the English Rose meets punk rock chic. Each item has a specific eclectic aura, where ruffles meet shimmering fabrics embedded with ‘warrior’ studs, which draw inspiration from medieval times. The ‘Warrior Trench’ mixes the brand’s signature item with high fashion marvelously. The ‘Luxury Warrior’ bag reuses a classical shape from prior collections, yet combined with the polished brass stud detailing and alligator skin, is absolutely original. For this winter its all about the thick sock/high-heel combo, a look complemented by huge beanies and belted trenches.

Prorsum’s menswear collection outlines Burberry’s shift of focus for the modern man. Typically this man isn’t afraid to embrace a gold beaded metallic top paired with a hip belt, for instance. Notably, the collection has certain maritime qualities making Bailey's men super-sophisticated. Of particular interest is the ‘Queen’s Guard’ jacket, which truly captures the essence of the sea and maybe even Napoleon. So why not visit the brand's flagship in Kensington, or alternatively a more intimate store is located on Old Bond Street. Insiders head straight upstairs (thats where the Prorsum goodies are kept)…you won’t be disappointed.

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